# Introduction

<figure><img src="https://2894184151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fj67Pc2Te1SgGz73nmu46%2Fuploads%2FPpnGqzr0oMz0syhdEYuK%2FGitbook.png?alt=media&#x26;token=8832d334-997f-4e33-b121-8f25abb65df7" alt=""><figcaption><p>HODL with us</p></figcaption></figure>

## What is Placehodlr?

Placehodlr tokenizes yield-bearing assets from validators. Our long-term goal is to tokenize all web 3.0 infrastructure-level assets.

## Why are you doing this?

Currently, some validators are becoming too centralized, retaining most of the profits for themselves. A small group of super-centralized validators, which happen to be Web 2.0 companies, control the infrastructure. This stands in stark contrast to the decentralized ideals of Web 3.0.

We tokenize the validator nodes as the first yield-bearing assets and empower the Sherpa with ownership. This will decentralize again the backbone of Web 3.0: the Infrastructure layer.

Check out more on our mission [here](https://docs.placehodlr.fun/introduction).

## How does this work?

1. We build and run validators
2. We tokenize yield from our validators
3. We give it back to the public

Discover the ins and outs of fractional ownership, passive income, and the power of shared access to PoS validators.

## What's behind the name Placehodlr?

<figure><img src="https://2894184151-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fj67Pc2Te1SgGz73nmu46%2Fuploads%2Fx7NrF0eMDhiQKmZi003c%2Fb8a.jpg?alt=media&#x26;token=1da9b715-791f-4ed1-94e4-2435aa110e4a" alt="" width="375"><figcaption><p>HODL meme</p></figcaption></figure>

<mark style="background-color:red;">PlaceHOLDER + HODL = PlaceHODLR</mark><br>

PLACEHOLDER is a term that suggests waiting for something to happen. Here it represents waiting for the next block to be added to the blockchain by a validator. Until that happens, the “Placehodlr” acts as a placeholder, patiently waiting for the next blocks to be added by validators, which will then get tokenized.

HODL is a term derived from a misspelling of "hold" in the context of buying and holding Bitcoin and other cryptocurrencies. It's also commonly come to stand for "hold on for dear life" among crypto investors.
